Privacy Policy
This Privacy Policy (“Policy”) describes how Lattice (“Lattice”, “we”, “our”, or “us”) collects, uses, stores, and protects information in connection with the use of the Lattice platform (“Platform”).
By accessing or using the Platform, you acknowledge that you have read and understood this Policy.
1. Scope
This Policy applies to PR agencies (“Agencies”) and their authorized users (“Users”) who access the Platform. The Platform is not intended for use by the general public.
2. Information Collected
Lattice may collect the following categories of information:
- Account Information: Name, email address, phone number, designation, and agency affiliation
- Agency Information: Agency name, billing details, and authorized contacts
- Content Data: Press releases, media files, metadata, and related inputs submitted through the Platform
- Technical Data: IP address, browser type, device information, and system logs
- Transaction Data: Payment mode, reference numbers (e.g., UTR), and billing records
3. Purpose of Collection
Information is collected and processed for the following purposes:
- Provision and operation of the Platform
- User authentication and access control
- Processing and routing of press releases
- Billing, invoicing, and account management
- Communication regarding platform usage, updates, and support
- Compliance with legal and regulatory obligations
4. Data Sharing and Disclosure
Lattice does not sell personal data. Information may be shared only in the following circumstances:
- With authorized Agency administrators for account management
- With service providers supporting platform infrastructure and operations
- Where required by applicable law, regulation, or legal process
- To protect the rights, safety, or integrity of Lattice, its users, or third parties
5. Data Storage and Security
Lattice implements reasonable technical and organizational measures to safeguard information against unauthorized access, loss, or misuse. However, no system can be guaranteed to be completely secure, and Lattice does not warrant absolute security.
6. Data Retention
Information is retained only for as long as necessary to fulfill the purposes outlined in this Policy, including operational, legal, and compliance requirements. Lattice reserves the right to retain records as required by applicable laws or for legitimate business purposes.
7. User Responsibilities
Agencies and Users are responsible for ensuring that all submitted data:
- is accurate and lawful
- does not infringe third-party rights
- is authorized for submission and processing
8. Third-Party Services
The Platform may rely on third-party infrastructure or services. Lattice is not responsible for the privacy practices of such third parties.
9. Cookies and Tracking
Lattice may use cookies or similar technologies for session management, authentication, and basic analytics. These are used solely for platform functionality and not for advertising purposes.
10. Limitation of Liability
To the maximum extent permitted by law, Lattice shall not be liable for any unauthorized access, disclosure, or loss of data arising from events beyond its reasonable control.
11. Changes to Policy
Lattice reserves the right to modify this Privacy Policy at any time. Continued use of the Platform constitutes acceptance of the revised Policy.
12. Contact
For any questions regarding this Policy, please contact:
Email: support@mylattice.in