Control before volume
Distribution should be intentional, reviewed and trackable.
About
A calmer infrastructure layer for PR distribution
Lattice is being built to bring order to release preparation, media routing, publication pickup and client-facing reporting.
Why Lattice exists
PR distribution should not depend on scattered follow-ups.
Modern communication teams manage many clients, campaigns, files, approvals, journalists, publications and proof links at the same time. Lattice gives that work a structured home so teams can move faster without losing control.
Relevance for media
Journalists and outlets should receive stories aligned to their coverage, not random noise.
Accountability for teams
Every release needs ownership, status, proof and a clean operating record.
Built around your team
Lattice brings release preparation, distribution and reporting together in one place.
Join the network
Built for both sides of the media workflow.
PR teams can request a workspace. Media publications can enroll for relevant release access.