Brief
Capture client, campaign, story angle, assets and delivery intent in one structured intake.
Platform
The operating system for structured PR distribution
Lattice gives communication teams a controlled workspace for preparing, approving, routing and tracking press releases from one place.
Workflow
From story intake to distribution proof.
A release is not just a document. It carries client context, timing, approvals, assets, contacts, targeting and reporting expectations. Lattice keeps that entire chain visible.
Request agency workspace ->Prepare
Build publication-ready releases with metadata, media contacts, attachments and review context.
Approve
Move work through controlled checkpoints before it reaches any distribution channel.
Distribute
Route approved content to selected media paths, feeds and publication workflows.
Track
Record sends, pickups, status, proof links and reporting signals for every release.
Capabilities
Everything needed to run a serious release desk.
Campaign workspace
Organize releases by client, campaign, dates, markets and status.
Release desk
Prepare press releases with copy, media files, contacts and distribution metadata.
Approval control
Keep submissions disciplined with review status, notes and decision history.
Media routing
Plan delivery by publication type, category, market and preferred channel.
Proof tracking
Capture publication links, pickup evidence and delivery outcomes.
Team access
Manage users, roles and operational responsibility across the workspace.
Result
More control without slowing the desk down.
Less chasing across email threadsCleaner release preparationBetter handoff between teamsMore reliable reportingControlled access and accountabilityA workflow that scales without becoming noisy