Create
Prepare press releases with consistent campaign, client, media and metadata structure.
Platform
A controlled operating layer for agency distribution
Lattice gives agencies a repeatable system for moving press releases from client brief to approved distribution and reporting.
Workflow built for scale
The platform is designed around the practical rhythm of agency work: multiple clients, many campaigns, approvals, media files, status updates and proof of publication.
Review
Route submissions through approval checkpoints before they move into distribution.
Distribute
Send approved releases through a controlled media network with operational visibility.
Track
Maintain publication status, proof links, delivery records and reporting context.
Core capabilities
Client and campaign management
Press release drafting and media upload
Approval and distribution queues
Publication tracking
Subscription and usage visibility
Agency user and role controls