Curated media paths
Organize distribution around publication category, geography and relevance.
Network
A media network built for relevance, pickup and proof
Lattice connects approved releases with media pathways that are organized by category, market, delivery channel and publication workflow.
Distribution layer
Less noise. Better routing. Cleaner outcomes.
The network is designed around how distribution actually works: agencies need reach and reporting, while media outlets need relevant, well-structured releases that are easy to review or ingest.
How the network works
Structured paths instead of random sending.
For journalists and publications ->Media partner feeds
Support approved outlets that consume releases through alerts, RSS/XML, REST API or Newsdesk access.
Proof visibility
Track publication pickups, delivery states and evidence required for client reporting.
Controlled expansion
Grow reach without turning distribution into uncontrolled blasting.
For PR teams
Distribution that can be explained to clients.
Release sent status Publication pickup proof Media contact context Campaign-level reporting